Zac Mezcal

Zac Mezcal, is a mezcal company owned by Gene Jaurez & Edgar Martinez. Zac has been produced in the Zacatecas region of Mexico since 1910. I was hired for this project, when the company was renaming and rebranding. El Zacetecano was becoming simpy, Zac. They wanted to maintain the old world feel and have their brand fall inline with their tagline “Everything Old Is New Again.” I did logo explorations for their initial name change, they had a new website designed, so to keep consistent I extended their new look over various promotional materials. Where necessary I added to this style, such as the map on the back of the business card. Promotional materials included items such as event posters, flyers, banners, business cards, tasting flight sheet, product cards, and their product facts deck.